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Birdseye, Clarence (09 December 1886–07 October 1956), inventor and entrepreneur, was born in Brooklyn, New York, the son of Clarence Frank Birdseye, an attorney and legal scholar, and Ada Underwood. When Birdseye was in his teens, his family moved to Montclair, New Jersey, where he completed his high school education. Interested in both food and natural history from an early age, he signed up for a cooking course in high school and trained himself to be a more than competent taxidermist, attempting for a time to earn some income by training others in that skill. Birdseye attended Amherst College on a sporadic basis between 1908 and 1910, but he left before graduating because of financial problems. In an attempt to pay his college bills, he had collected frogs to sell to the Bronx Zoo for feeding their snake population and caught rats in a butcher shop for a Columbia University faculty member who was conducting breeding experiments. Following his departure from Amherst in 1910, he worked as an office boy for an insurance agency in New York, and then briefly as a snow checker for the city’s street cleaning department....


C. W. Post Courtesy of the Library of Congress (LC-USZ62-105445).


Post, Charles William (26 October 1854–09 May 1914), cereal magnate, entrepreneur, and advertising innovator, was born in Springfield, Illinois, the son of Charles Rollin Post, a purveyor of agricultural implements, and Caroline Lathrop Parsons. At the age of fourteen Post matriculated at the Illinois Industrial University (the predecessor to the University of Illinois at Urbana–Champaign), where he studied mechanical engineering for about a year. Leaving school before earning a degree, he joined the Springfield Zouaves, a militia unit that became known as the Governor’s Guard. Post’s company served under General ...


Vestey, Evelyn (01 August 1875–23 May 1941), business executive, known as Lady Vestey, was born Evelene Brodstone in Monroe, Wisconsin, the daughter of Hans Brodstone and Mathilde Brodstone (maiden name unknown), Norwegian immigrants. In 1878, the family moved to a farm near Superior, Nebraska. The following year her father died. As a youngster, one of her closest friends was ...