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Barceló, Maria Gertrudis “La Tules” (1800–17 Jan. 1852), entrepreneur  

Delilah Hernandez

Barceló, Maria Gertrudis “La Tules” (c. 1800–17 Jan. 1852), entrepreneur, was born in Sonora, Mexico, the daughter of Don Pedro Pino and Doña Dolores Herrero, prosperous Spanish ranchers. Her mother was the widow of Juan Ignacio Barceló. Shortly after Mexico won its independence from Spain in ...

Article

Bernays, Doris Elsa Fleischman (1892-1980), pioneer public relations counsel and early feminist  

Peter E. Mayeux

Bernays, Doris Elsa Fleischman (18 July 1892–10 July 1980), pioneer public relations counsel and early feminist, was born in New York City, the daughter of Samuel E. Fleischman, an attorney, and Harriet Rosenthal. Doris studied music and planned to become an opera singer when she completed her bachelor’s degree at Barnard College in 1913. Instead, that same year she joined the ...

Article

Bickford, Sarah (1852–1931), businesswoman, entrepreneur, and public utility owner  

Laura J. Arata

Bickford, Sarah (c. 1852–1931), businesswoman, entrepreneur, and public utility owner, was born enslaved in East Tennessee. Before the Civil War, there was little expectation that her early life would be noted in public records, but an enumerator included enslaved people on the 1860...

Article

Cannon, Poppy (2 Aug. 1905–1 April 1975), cookbook author, journalist, and advertising executive  

Laura Shapiro

Cannon, Poppy (2 Aug. 1905–1 April 1975), cookbook author, journalist, and advertising executive, was born Lillian Gruskin in Cape Town, South Africa, to Robert and Henrietta Gruskin, Jewish immigrants from Lithuania. (Henrietta’s maiden name is unknown.) The family moved to the United States in ...

Article

Carse, Matilda Bradley (1835-1917), temperance worker, editor, and entrepreneur  

Ruth Bordin

Carse, Matilda Bradley (19 November 1835–03 June 1917), temperance worker, editor, and entrepreneur, was born near Belfast, Ireland, the daughter of John Bradley and Catherine Cleland, Scottish merchants whose ancestors had migrated to Ireland in the seventeenth century. Educated in Ireland, Carse emigrated in 1858 to Chicago. In 1861 she married Thomas Carse, a railroad manager with whom she had three sons. After her husband’s death in 1870, her youngest son was killed by a drunken drayman, propelling Carse into the temperance cause just as the Woman’s Christian Temperance Union (WCTU) was organizing. She devoted much of the rest of her life to business and volunteer activities related to that organization....

Article

Coston, Martha J. (1829–12 Jan, 1904), inventor and businesswoman  

Denise E. Pilato

Coston, Martha J. (1829–12 Jan, 1904), inventor and businesswoman, was born Martha Jane Hunt in Baltimore, Maryland (parents unknown). She moved to Philadelphia, Pennsylvania, as a child with her widowed mother and siblings. By her own account she had a happy childhood, was a studious child, and enjoyed the constant companionship of her mother as well as a lively household filled with her brothers and sisters....

Article

Daché, Lilly (1892?–31 December 1989), hat and fashion designer and entrepreneur  

Susan Ingalls Lewis

Daché, Lilly (1892?–31 December 1989), hat and fashion designer and entrepreneur, was born in Bègles, France. Because of her unconventional red hair, skinny figure, and preference for using her left hand, Daché’s parents (names unknown) considered her both plain and clumsy, and in later years she attributed her desire to create beauty to an early need to feel attractive and thereby loved. Even as a child Daché decorated her hair with cherries and flower garlands and cut up her mother’s clothes to make hats of her own design. Daché began her millinery training with her aunt, a dressmaker in Bordeaux, but talent and ambition soon led to a four-year apprenticeship with Caroline Reboux in Paris. She later worked for both Suzanne Talbot and Georgette, also noted Parisian milliners....

Article

Dahl, Arlene Carol (11 Aug. 1925–29 Nov. 2021), actress, author, and cosmetics executive  

Bruce J. Evensen

Dahl, Arlene Carol (11 Aug. 1925–29 Nov. 2021), actress, author, and cosmetics executive, was born in Minneapolis, Minnesota, to Norwegian parents, Idelle Ingeborg (Swann) Dahl and Rudolph Sylvester Dahl, a Ford car dealer.

Dahl was an only child who took singing and dancing lessons at her mother’s urging. During the Great Depression, Arlene made a little money working in clubs on weekends. Before graduating from Washburn High School in June of ...

Article

Dreyfus, Camille Edouard (1878-1956), industrial chemist and entrepreneur  

Stephen H. Cutcliffe

Dreyfus, Camille Edouard (11 November 1878–27 September 1956), industrial chemist and entrepreneur, was born in Basel, Switzerland, the son of Abraham Dreyfus, a banker, and Henrietta Wahl. Camille and his younger brother, Henri (later Americanized to Henry), both received their education at the University of Basel, being awarded their Ph.D.s in chemistry in 1902 and 1905, respectively. Camille also pursued postgraduate study at the Sorbonne in Paris until 1906. After working several years in Basel to gain industrial experience, Camille and his brother established a chemical laboratory in their home town. Seeking a product that the public would readily buy, they developed a synthetic indigo. Although they made some money in this venture, it quickly became clear that synthetic indigo did not have a sufficient market. Consequently the Dreyfus brothers focused their attention on celluloid, which at that time was produced only in a flammable form. They recognized that a large potential market existed for nonflammable celluloid, if it could be developed. They focused on cellulose acetate and were shortly producing one to two tons per day. Half of their output went to the motion picture industry for film, with the other half going into the production of toilet articles....

Article

Everleigh, Ada (1876-1960), businesswomen  

Leslie Tischauser

Everleigh, Ada (15 February 1876–03 January 1960), and Minna Everleigh (13 July 1878–16 September 1948), businesswomen, were born in rural Kentucky, the daughters of a prosperous lawyer whose last name was Lester. Their mother’s name is unknown. They received little education. The sisters married brothers in 1897, but both husbands proved to be violent brutes, and the sisters left them after less than a year. Ada and Minna left Kentucky in 1898 and settled in Omaha, Nebraska, where they worked as prostitutes during the Trans-Mississippi Exhibition and eventually invested in a brothel. The closing of the fair led to a shortage of customers, and the sisters decided to head for more lucrative surroundings. With money inherited from their father they traveled to Chicago and on 1 February 1900 opened the famous Everleigh Club in the heart of the city’s vice district, known as the Levee District. They had assumed the name Everleigh at some point and used it throughout their residence in Chicago. Within a year they employed thirty women and achieved a national reputation for providing entertainment for men. “Minna and Ada Everleigh are to pleasure what Christ was to Christianity,” a reporter wrote....

Article

Everleigh, Minna  

See Everleigh, Ada

Article

Fishback Antolini, Margaret (1900-1985), poet and advertising copywriter  

Dennis Wepman

Fishback Antolini, Margaret (10 March 1900–25 September 1985), poet and advertising copywriter, was born in Washington, D.C., the daughter of Frederick Lewis Fishback and Mabel Coleman. Her parents' occupations are unknown. She graduated from Central High School (now Cardozo Senior High School) in Washington, D.C., in 1917 and went on to Goucher College in Baltimore, Maryland, from which she graduated as a member of Phi Beta Kappa in 1921. She taught English and history at Columbia Junior High School in Washington, D.C., for her first year after college. The next year she found a job in New York City in the organizational department of Tamblyn & Brown, a prominent fund-raising firm, but she soon found more creative work in the advertising division of R. H. Macy & Company, where she was quickly promoted. In 1926 she started at Macy's as an assistant copywriter, and in two weeks she was promoted to divisional copywriter. From 1930 to 1942 she held the rank of institutional advertisement writer, and from 1940 to 1942 she was chief copywriter for the company....

Article

Fleischman, Doris E. (1891-1980), public relations counsel  

Susan Henry

Fleischman, Doris E. (18 July 1891–10 July 1980), public relations counsel, was born in New York City, the daughter of Samuel E. Fleischman, a lawyer, and Harriet Rosenthal. She received a bachelor’s degree from Barnard College in 1913 and the next year was hired as a women’s page writer by the ...

Article

Fulton, Alvenia M. (17 May 1906–5 Mar. 1999), African American health food promoter and celebrity dietitian  

Travis A. Weisse

Fulton, Alvenia M. (17 May 1906–5 Mar. 1999), African American health food promoter and celebrity dietitian, was born Alvenia Moody in Pulaski, Tennessee, one of nine children born to Richard Moody and Mahala Woodruff Moody, who owned and worked a 156-acre farm. Her father also had a stake in his brother-in-law’s lumber mill and helped his uncle (the first black undertaker in Pulaski) and his uncle’s sons to bury the dead. Before they became farmers, Alvenia’s mother attempted careers as a practical nurse, rural schoolteacher, and midwife (as her own mother had been). Alvenia Moody’s family was also deeply religious. Both her parents grew up with fathers who served as ministers in the African Methodist Episcopal (AME) and Baptist churches, then both served the church themselves: her mother was a preacher, her father, a deacon....

Article

Hernandez, Aileen Clarke (23 May 1926–13 February 2017), feminist activist, government official, and business consultant  

Katherine Turk

Hernandez, Aileen Clarke (23 May 1926–13 February 2017), feminist activist, government official, and business consultant, was born in Brooklyn, New York, to Jamaican immigrants Charles Henry Clarke, Sr., an artist’s brush maker, and Ethel Louise Clarke (née Hall), a seamstress. They raised Aileen and her two brothers in the predominantly white neighborhood of Bay Ridge, Brooklyn. She blossomed at the all-girls Bay Ridge High School, graduating as the salutatorian of the class of ...

Article

Hicks, Beatrice Alice (2 January 1919–21 October 1979), engineer, inventor, and business executive  

Laura Micheletti Puaca

Hicks, Beatrice Alice (2 January 1919–21 October 1979), engineer, inventor, and business executive, was born Beatrice Alice Hickstein to Florence Benedict Neben and William Lux Hickstein in Orange, New Jersey. She often recounted that she was drawn to the field of engineering at the age of thirteen when her father, a chemical engineer, took her to see the Empire State Building and the George Washington Bridge. Amazed by the structures, she inquired who built them, and upon learning they were designed by engineers, she decided that she wanted to become one as well. As a student at Orange High School, she enjoyed mathematics, physics, chemistry, and mechanical drawing. Her academic interests and professional aspirations, however, received little support from her family, friends, and teachers. Her parents, concerned with having to finance special schooling for Beatrice’s younger sister, Margaret, who was born with an intellectual disability, encouraged her to study stenography instead. Meanwhile, she encountered outright opposition from her classmates and some of her teachers, who made a point of telling her that engineering—where women made up less than one percent of the profession—was not a suitable field for female students....

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Cover Hopper, Edna Wallace (17 January 1864?–14 December 1959)

Hopper, Edna Wallace (17 January 1864?–14 December 1959)  

In 

Edna Hopper Seated in her berth on a train. Courtesy of the Library of Congress (LC-USZ62-95412).

Article

Hopper, Edna Wallace (17 January 1864?–14 December 1959), actress, entrepreneur, and financier  

Nola Smith

Hopper, Edna Wallace (17 January 1864?–14 December 1959), actress, entrepreneur, and financier, was born and raised in San Francisco, California, the daughter of Walter Wallace. (Her mother’s identity is unknown.) Little is verifiable about her early years, except that she was educated at the Van Ness Seminary, as public records were destroyed in the San Francisco earthquake of 1906. She began her stage career on a whim when, at a reception, she met and charmed comedian Roland Reed into issuing her an invitation to join his company. In August 1891 she made her debut as Mabel Douglas in the musical comedy ...

Article

Hummert, Anne (19 January 1905–05 July 1996)  

Donna L. Halper

Hummert, Anne (19 January 1905–05 July 1996), radio producer and advertising executive, was born Anna Mary Schumacher and raised in Baltimore, Maryland, the oldest of four children of Frederick Schumacher, whom census records list as a steamfitter and a contractor, and Anna Lance Schumacher. At some point in her youth, she began using the name Anne rather than Anna. She loved to write and was attracted to journalism while still in high school, writing an advice column for the ...

Article

Husted, Marjorie Child (1892?–23 December 1986), public relations consultant  

Mary Anna DuSablon

Husted, Marjorie Child (1892?–23 December 1986), public relations consultant, was born in Minneapolis, Minnesota, the daughter of Sampson Reed Child, a lawyer, and Alice Alberta Webber. Her first experience as a businesswoman was at the state fair, where she sold incubators, an exhibit her father acquired from a client in lieu of cash. A fortune-teller told her that she would make money by her own efforts, but she thought the idea crazy since no women she knew did such a thing....