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Crosby, James Morris (12 May 1927–10 April 1986), businessman and entertainment entrepreneur, was born in Great Neck, Long Island, New York, the son of John F. Crosby, an attorney, and Emily M. (maiden name unknown). After attending preparatory school in Lawrenceville, New Jersey, he went to Franklin and Marshall College in 1945. From that year to 1946, he served in the U.S. Navy, but 1946 found him back stateside, attending Bucknell College. He enrolled in Georgetown University later that year, graduating in 1948 with a degree in economics. He attended Georgetown Law School from 1948 to 1949. From 1949 to 1951 he was a shipping representative for the International Paint Company of New York City....

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Marriott, John Willard (17 September 1900–13 August 1985), founder of the restaurant and hotel chain that bears his name, was born in Marriott, Utah, the son of Hyrum Marriott and Ellen Morris, farmers. In the town his grandfather established in 1854, the family, well off until after the First World War, was prominent in the Mormon church and the Republican party. At nineteen he left behind the hard life of farm work. For two years he served as a Mormon missionary in New England. While in the East he visited Washington and sought out members of Utah’s congressional delegation known to sponsor promising young fellow Mormons. He hoped that political contacts would provide a suitable job, but when they failed he returned to Utah. There he worked his way through a junior college and then the University of Utah, receiving an A.B. in 1926. Concentrating more on earning money and on social activities than on academic pursuits, he was particularly successful as a salesman....

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Bill Rosenberg. With the sales representative Michael Vale (left) during a fiftieth-anniversary celebration for Dunkin' Donuts. Photograph by Angela Rowlings, Boston, 1 March 2000. Courtesy of AP Images.

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Rosenberg, William (10 June 1916–20 September 2002), entrepreneur and founder of the Dunkin' Donuts restaurant chain, was born in the Dorchester section of Boston, one of the four children of Nathan and Phoebe Swart Rosenberg, who operated a neighborhood grocery. Growing up in one of only a few Jewish families in the tough, working‐class district, as a child Rosenberg was sometimes the target of anti‐Semitic verbal abuse and physical attacks. He left school after eighth grade to work in the family business, and after the failure of the business during the Great Depression he found jobs delivering telegrams for Western Union and driving a horse‐drawn delivery truck for Hood Dairy. Rosenberg's reputation as a tenacious worker won him a wholesale delivery route with the Jack and Jill Ice Cream Company, a pioneer in the use of refrigeration trucks, vending machine sales, and other innovations. His success in developing new business along the route brought him an office position at Jack and Jill, and Harry Winokur, the company accountant, became a mentor, teaching him formal business methods and facilitating his promotion, at age twenty‐one, to national sales manager....