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Post, Charles William (26 October 1854–09 May 1914), cereal magnate, entrepreneur, and advertising innovator, was born in Springfield, Illinois, the son of Charles Rollin Post, a purveyor of agricultural implements, and Caroline Lathrop Parsons. At the age of fourteen Post matriculated at the Illinois Industrial University (the predecessor to the University of Illinois at Urbana–Champaign), where he studied mechanical engineering for about a year. Leaving school before earning a degree, he joined the Springfield Zouaves, a militia unit that became known as the Governor’s Guard. Post’s company served under General ...