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Nielsen, A. C. (05 September 1897–01 June 1980), market research engineer and business executive, was born Arthur Charles Nielsen in Chicago, Illinois, the son of Danish immigrant Rasmus Nielsen, a business executive, and Harriet Burr Gunn, a teacher. He received his early education at the grammar school in Berwyn and Morton High School in Cicero. He went on to the University of Wisconsin, where in 1918 he obtained a B.S. in electrical engineering, delivering the valedictory address and graduating with the highest grades a student had ever achieved there. In 1918 he also married Gertrude B. Smith; they had five children. That year he enlisted in the U.S. Naval Reserve as an ensign and served during World War I on the USS ...


Elmo Roper. Courtesy of the Nebraska State Historical Society.


Roper, Elmo (31 July 1900–30 April 1971), market researcher and public opinion analyst, was born Elmo Burns Roper, Jr., in Hebron, Nebraska, the son of Elmo Burns Roper, a banker, and Coco Malowney. He attended the University of Minnesota (1919–1920) and the University of Edinburgh (1920–1921), but he did not receive a degree. In 1922 he married Dorothy Shaw; they had two children....