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Cerf, Bennett Alfred (25 May 1898–27 August 1971), publisher and author, was born in New York City, the son of Gustave Cerf, a lithographer, and Frederika Wise, an heiress. Although Frederika had money that accrued from a parental trust fund, Gustave insisted that the family live modestly on his lithographer’s salary. When Cerf was in his teens, his mother died, shortly after giving birth to his sister, who also died. Consequently, sixteen-year-old Cerf became the sole beneficiary of his mother’s sizable trust fund of $125,000....