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Elmo Roper. Courtesy of the Nebraska State Historical Society.


Roper, Elmo (31 July 1900–30 April 1971), market researcher and public opinion analyst, was born Elmo Burns Roper, Jr., in Hebron, Nebraska, the son of Elmo Burns Roper, a banker, and Coco Malowney. He attended the University of Minnesota (1919–1920) and the University of Edinburgh (1920–1921), but he did not receive a degree. In 1922 he married Dorothy Shaw; they had two children....