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date: 16 October 2019

Blass, Billfree

(22 June 1922–12 June 2002)
  • Daniel Delis Hill


Blass, Bill (22 June 1922–12 June 2002), fashion designer, branding innovator, and philanthropist, was born William Ralph Blass in Fort Wayne, Indiana. His father, Ralph Aldrich Blass, was a traveling hardware salesman, and his mother, Ethyl Keyser, was a dressmaker who worked from their home. Although his sister, Virginia (Gina), was just two years older than he, they were never close. When Blass was barely five years old, his father committed suicide at home, which Blass later assumed to be from manic-depression, although his mother never discussed the family trauma with her children. His mother did not remarry, and the family struggled during the Depression years on her income from a small annuity, rent from a lakeside cabin, and dressmaking....

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