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date: 18 August 2019

Liggett, Louis Krohlocked

(04 April 1875–05 June 1946)
  • Fred Carstensen

Extract

Liggett, Louis Kroh (04 April 1875–05 June 1946), drugstore chain founder and executive, was born in Detroit, Michigan, the son of John Templeton Liggett and Julia Kroh. He attended public school until age sixteen, after which he worked for the Detroit Journal, then for Wanamaker’s. He soon showed a flair for sales and, while still a teenager, was sent to close up a bankrupt store. Though his advertising—bright red footsteps painted on sidewalks leading to the store—got him arrested briefly, the sale was a smash success. In 1895 he married Musa Bence; they had three children....

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