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This update features five new biographies with a focus on important figures in the history of business in the United States. It includes computer pioneer William Hewlett; pathbreaking advertising executive Jean Wade Rindlaub; financier and philanthropist David Rockefeller; influential finance journalist W. M. Kiplinger; and John Askin, a fur trader in the Great Lakes region during the Revolutionary Era.
William “Bill” Hewlett (1913–2001) co-founded the Hewlett-Packard technology company in 1947. Hewlett, along with co-founder David Packard, invented the model of the high-technology startup that could also become a large, innovative, and long-lived company. Besides continuing to generate world-leading technological innovations—such as pocket calculators and personal computers—HP also spawned numerous new startup companies that helped grow what became known as California’s Silicon Valley.