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Mayer, Arthur Loeb (28 May 1886–14 April 1981), motion picture exhibitor, art film importer, and cinema historian, was born in Demopolis, Alabama, the son of Simon M. Mayer, a small-businessman, and Rachel Bernheim. Although born into an affluent German Jewish family in the South, Mayer spent most of his youth in New York City where his mother moved after his father’s death. Mayer attended private secondary schools and graduated with honors from Harvard College in 1907. An uncle introduced him to aspiring movie mogul Sam Goldfish, who hired Mayer as an assistant and trained him in motion picture publicity and ballyhoo. By the time Goldfish took the name ...