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Nielsen, A. C. (05 September 1897–01 June 1980), market research engineer and business executive, was born Arthur Charles Nielsen in Chicago, Illinois, the son of Danish immigrant Rasmus Nielsen, a business executive, and Harriet Burr Gunn, a teacher. He received his early education at the grammar school in Berwyn and Morton High School in Cicero. He went on to the University of Wisconsin, where in 1918 he obtained a B.S. in electrical engineering, delivering the valedictory address and graduating with the highest grades a student had ever achieved there. In 1918 he also married Gertrude B. Smith; they had five children. That year he enlisted in the U.S. Naval Reserve as an ensign and served during World War I on the USS ...

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Elmo Roper. Courtesy of the Nebraska State Historical Society.

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Roper, Elmo (31 July 1900–30 April 1971), market researcher and public opinion analyst, was born Elmo Burns Roper, Jr., in Hebron, Nebraska, the son of Elmo Burns Roper, a banker, and Coco Malowney. He attended the University of Minnesota (1919–1920) and the University of Edinburgh (1920–1921), but he did not receive a degree. In 1922 he married Dorothy Shaw; they had two children....