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Elmo Roper. Courtesy of the Nebraska State Historical Society.

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Roper, Elmo (31 July 1900–30 April 1971), market researcher and public opinion analyst, was born Elmo Burns Roper, Jr., in Hebron, Nebraska, the son of Elmo Burns Roper, a banker, and Coco Malowney. He attended the University of Minnesota (1919–1920) and the University of Edinburgh (1920–1921), but he did not receive a degree. In 1922 he married Dorothy Shaw; they had two children....