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Rodale, J. I. (16 August 1898–07 June 1971), health food publisher, was born Jerome Irving Cohen in New York City, the son of Michael Cohen, a capmaker and grocer, and Bertha Rouda. Both parents were Polish immigrants. Rodale studied at New York and Columbia Universities but did not earn any degrees. At age twenty he became an auditor for the Internal Revenue Service, and at twenty-one he moved to Pittsburgh, where he worked in a private accounting firm for three years. He wanted, however, for some vague reason that he never explained, to be a farmer and publisher. In 1920 he traveled to Kentucky on business and became enchanted with the Bluegrass State. “Being among farmers and in farm country I was more and more imbued with the ambition of some day having my own farm and riding to town with my children on a buck-board drawn by two trusty horses.”...