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Goizueta, Robertolocked

(18 November 1931–18 October 1997)
  • Mark Pendergrast


Goizueta, Roberto (18 November 1931–18 October 1997), business executive, was born Roberto Crispulo Goizueta in Havana, Cuba, the son of Crispulo Goizueta, an architect who owned a construction and hardware business, and Aida Cantera Goizueta. His maternal grandfather, Marcelo Cantera, a Spanish aristocrat, had moved to Cuba soon after the turn of the century and owned a sugar refinery. The Goizuetas lived in his mansion, and the young grandson idolized his grandfather, often repeating his aphorisms in later life....

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